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Printers & Beyond...

As the Executive Director of a non-profit organization I am always looking for the best value when it comes to equipment and service. Often it is a struggle to find that one company that can give you both at a level our organization can afford. I am proud to say that for the past 4 years we have been very pleased with Yuma Office Equipment. They worked within our budget, pairing us with the best copying and fax equipment, along with a comprehensive maintenance agreement. Offering same day assistance if something goes wrong, and knowing that their technicians are right here in town has added to my belief that they offer the best value. We appreciate everything that Craig Crossland and his staff do for Hospice of Yuma and recommend Yuma Office Equipment to any business looking to add new copying and faxing equipment.

John Williams

Arizona Counseling & Treatment Services


Common Sales Mistakes to Avoid

Posted Apr 5, 2018

In sales, the saying goes ‘always be closing.’ Here are a few blunders to avoid for the sake of ‘ABC.’ 

Talking too much – It’s difficult to gather information or build relationships if your prospect never has a chance to speak. Be aware of your talk-to-listen ratio—the best sales reps talk less than their prospects during a sales call. 

Being unprepared – Good salespeople are prepared for any question a prospect may ask through careful analysis of their company and its respective needs. Great salespeople anticipate potential objections ahead of time, enabling them to preemptively bring them up first to diffuse them. 

Not respecting your prospect’s time – Just like you, your prospect’s time is valuable. Show up at the agreed-upon time, if not earlier. Don’t beat around the bush…get to the point. Finally, don’t overstay your welcome.

Neglecting to follow up promptly – Research shows successful sales transactions require a number of follow-ups after the initial pitch, making it essential to contact a prospect post-meeting. It’s also important to be prompt with your follow up, while you and your pitch are still fresh in their mind. 

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