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Why Your Company's Website Matters

Posted Nov 26, 2018

As the saying goes, “you never get a second chance to make a first impression.” In the Digital Age, a company’s website is often the first contact point with potential customers and ultimately is responsible for its first impression on them. That’s why the appearance, usability, and functionality of your website are so important. It’s not enough to simply have a website; it needs to be a good one. A poorly designed or appearing website negatively impacts your brand and credibility, giving your competition the upper hand.

Since your website is the backbone of your business’s online presence, it’s essential that your site:
• Is aesthetically pleasing with a professional appearance and tone 
• Clearly promotes the type of product or service your company offers
• Reflects your brand through color scheme, message, and design concepts
• Is user-friendly and easy-to-navigate
• Features a responsive design optimized for mobile devices 
• Has a consistent theme and message throughout
• Is free of spelling, grammatical, and functionality errors 

A high-quality website makes your company appear legitimate, leaves a lasting impression on visitors, and can turn potential customers into actual customers.

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